Learning from the "Dumb Guys in Class".

I fly on airplanes nearly everyday. So far in 2009, the planes are generally "sold out"- no empty seats.

Now, if I were to say "low cost airline?", most would reply Southwest Airline. They've been doing that "price thing" for years. AND, they have been the only airline in the USA to regularly report profits. All the other airlines continue losing money, despite full airplanes (qualifying them as "Dumb guys in the class").

Do they really think the answer to profitability is "lower prices"? The math just doesn't work. So, I'd suggest it must be something other than price. Here's where to look: improving operations; improving service; improving corporate culture, etc.

Now, how are you faring in this tightened economy? Where are you looking and what are you doing to "make it work". If you think the answer is to "compete on price", I suggest it's time for you to "sit in the corner...with a dunce cap".