Social media time. When is the last time you checked on your sales people's active participation in social media? Here's a quick drill. See if they are on Facebook, MySpace, Linkedin, Plaxo, Naymz, Twitter. If not, why not? Set a timetable for it to happen. Then, ensure there is some regularity to their use. I continue to hear, most everywhere I go, how important relationships are in sales and one's business. Agreed. So, leverage these tools to foster the relationships.
In the past month, as a direct result of being active in these mediums, we have booked 5 gigs and I've had several lunch and dinner meetings that were initially set thru the updating of these mediums as to my travels.
Quit with the excuses that these are all about nonsense and sites for teenagers to chat about meaningless trivia. Ignore that and get on with your relationship building. Don't be last to these important sales tools.
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Hi Jack
ReplyDeletefrom my own experience, I've generated over $6000 from Linkedin, and twitter, in the last 3 months alone.
If people do business with people they like and trust - you could say people do business with friends - "Friends with budgets"! and the easiest way to get friends with budgets, is by just keeping in touch with your own network of business associates, colleagues, clients.
The "social media" networks provides an easy and effective way to keep in touch, expand your network, and get more business!
Raz