How Serious Are You?

Yesterday I spoke to 20 owners and CEO's of various businesses. The intent of the six hour session was to learn how to increase revenues. When I polled the room as to how many had Sales Managers, 80% indicated they were doing that job, as well as CEO, as well as more than half indicated they were the chief sales person or rainmaker for their company. Yet, each of their firms had many full-time positions in operational and support capacities. It begs the question "Is there a market for the product or service?" If so, if revenue growth is the desired outcome, then it will grow thru the quantity and quality of one's sales force. What's standing in the way of making the commitment to grow? Please don't answer the economy when you haven't put the resources where needed.